JK Moving Services Launches First Ever Integrated Advertising Campaign
Campaign Focuses on Making the Process “Worry-Free” for Consumers
Sterling, VA—August 9, 2012—JK Moving Services, a full-service moving company founded in 1981 and specializing in residential, commercial, and international moving and storage will launch its first integrated advertising campaign on August 13th in the Washington, D.C. region. Specifically, the campaign will consist of radio, print, online, mobile, and social media elements.
“Even as the third largest independent mover in North America, we are still ‘a best kept secret’ among some key audiences located right in our backyard,” said Charles Kuhn, Founder, President, and CEO, JK Moving Services. “Our goal is to reach women in this region who typically are the ones selecting the moving company for their families, introduce them to JK Moving, and let them know how we can make this process ‘worry-free.’”
Specifically, with its marketing partners, Alexandria-based Grafik and Rockville-based Capital Media, a campaign was developed consisting of four :30 second radio spots and unique banner ads, a mobile-specific ad, a social media campaign, and a print execution. As part of the program, customers will be directed to JK Moving’s web site to request a free estimate and be entered for a chance to win a free move.
The campaign’s theme is centered on JK Moving Services’ ability to reduce the stress of moving for the homeowner, offering a “worry-free” move. It’s designed to speak to female heads of household who tend to be the decision-maker in selecting a moving company. They are the ones most involved in the logistics of moving — ensuring a smooth transition.
Each 30 second spot will demonstrate what makes JK Moving different and how the company can alleviate the stress of moving. The radio ads will be coupled with an online and print campaign that will target the Metro D.C. market. In addition, JK Moving will be utilizing existing communication vehicles to extend the campaign’s message and reach including SEM campaigns, social media, and public relations.
The campaign comes on the heels of a complete corporate rebranding effort that launched in summer 2011 which resulted in the company’s new corporate positioning, “what matters most®,” and the more recent launch of a mobile-optimized website.
ABOUT JK MOVING SERVICES
For over 30 years, JK Moving Services (JKmoving.com) has provided local, long distance, and international relocation services to a variety of commercial, residential, and government clients. Headquartered in Sterling, Virginia, the company maintains a full-time, professionally trained staff of relocation and move management experts committed to providing the highest level of customer care.
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